First generation[ edit ] In-N-Out's first location was opened in the Los Angeles suburb of Baldwin Park, Californiain by the Snyders  at the southwest corner of what is now the intersection of Interstate 10 and Francisquito Avenue. The restaurant was the first drive-thru hamburger stand in California, allowing drivers to place orders via a two-way speaker system.
There were nearly 27, Subways in the U.
But this particular Subway is not like those thousands of other Subways tucked into U. Inside, early-morning sunlight pours through floor-to-ceiling windows that stretch the depth of the store, illuminating a space one would be forgiven for confusing with a salad fast casual.
Lime- and shamrock-green walls pop from the opposite side of the store. Ordering kiosks—sleek white tablets—stand at the ready by the front door. In the middle of all of this sits Suzanne Greco, president and CEO of the largest restaurant chain in the world.
Where freshness comes forward The Fresh Forward design, which at press time had expanded to more than 40 U. Greco says leaders at the year-old, Milford, Connecticut— based company left no stone unturned, examining every single customer touchpoint in an attempt to modernize and refresh the sandwich chain.
They still want what we give, which is that nutritious, fresh, affordable product, but they want it in maybe a little different way.
The Fresh Forward design includes both a separate make line in the kitchen for remote orders and a holding shelf by the point of sale so customers can easily drop in and pick up their sandwiches.
It includes a new seating package that features updated tables, chairs, and cushioned benches along walls; digital menuboards that bring the menu to life above the make line; the textured green wallpaper that Greco says lends the restaurants more energy; and charging ports next to select seating for those customers who want to sit and stay awhile.
Energy-efficient LED lighting has been added, hanging from the ceiling in industrial strips. The chips and snacks selection has been moved out from between the customer and the make line so that it now stands in the middle of the restaurant and helps guide the guest through the line.
Even the sneeze guard has been contemporized, with a lower, more slender arc. How do we improve the consumer interaction with the brand as a whole? She recalls a story of her visit to the first Fresh Forward store in Knoxville, Tennessee. A customer there asked the sandwich artist behind the counter why there was a shelf of vegetables, and when the employee responded that they were going to be cut up for sandwiches, Greco says, the customer was shocked; he had no idea Subway sliced its own veggies.
The sizable, lighted-up mark graces the walls of the Fresh Forward stores, easily seen throughout the inside and even outside of the stores. It can be used in modern spaces of communication and the environments consumers are in.
Greco acknowledges that guests are flocking more toward fast casuals as they demand higher-quality foodservice experiences. So many fast casuals have capitalized on business models that Subway instituted decades before.
Same goes for the fresh ingredients that are prepared in-store. Greco says Subway has always provided what fast casuals tout as a differentiator, just at a more affordable price point. This is what customers are looking for: We have to meet those needs.
Having literally grown up in the Subway system—DeLuca first opened Subway in when he was 17 and his little sister was 7—Greco formally became a sandwich artist in Greco was named senior vice president and head of marketing in Januarythen promoted to president in June of that year.
Just three months later she took on the role of CEO when DeLuca died after a long battle with leukemia. The founder regularly set growth goals for the company that might once have seemed impossible, but which Subway regularly achieved.
His last reported goal waslocations worldwide by Greco says that inback when Subway had just restaurants, her brother predicted the company would have 5, restaurants by Subway beat the goal and then some; the company boasted 10, locations in But no, he was a visionary.
All lessons that are now coming to fruition with the Fresh Forward rebrand. After years of triple- even quadruple-digit net unit additions in the U. Whereas Subway initially viewed the concept of convenience and accessibility through the lens of store counts, Greco says, Fresh Forward rethinks that idea of accessibility with its digital-ordering platforms and its more comfortable in-store vibe.
Key to this new direction is franchisee buy-in, considering the fact that the company is percent franchised and has more than 21, franchisees worldwide.
Greco says the company worked extensively with its franchisee family on the Fresh Forward plans, leveraging a committee of franchisees who partnered with headquarters on the project and eventually became some of the first to incorporate the new design.
The modular design also allows for easy retrofitting. So far, the results have been encouraging; Greco says franchisees have been extremely proud of the Fresh Forward design and are eager to incorporate its signature elements into their stores.
The innovative direction is one that makes Greco proud, too, as it fits perfectly not only into her longtime role with the company, but also her position as its chief executive for the future.Last month, Shake Shack opened its 25th location, an outpost in Boca Raton, Florida.
(It’s the Sunshine State’s third Shake Shack.) Five days before that, Shake Shack also announced plans for. Dear Twitpic Community - thank you for all the wonderful photos you have taken over the years.
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