Effects of sales promotion on company performance of vodafone ghana

The purpose of the study is to contextually validate recent findings as to the efficacy of marketing practices in developing economies.

Effects of sales promotion on company performance of vodafone ghana

interest in the effect of sales promotion on different dimensions such as consumers' price perceptions, brand choice, brand switching behaviour, evaluation of brand equity, effect on . Marketers are therefore concerned about the coordination between communications and their sales and the expenses thereof. This study sought to examine the relationships existing between marketing communications activities and the sales performance of Vodafone. Correspondingly, the company improved its base station and increased radio sites performance % 13 RECOMMENDATIONS I would like to recommend to Vodafone that M2M service could be adopted to the casual life goods by dealing other technological companies Vodafone can offer its database to inform those companies.

Marketers are therefore concerned about the coordination between communications and their sales and the expenses thereof. This study sought to examine the relationships existing between marketing communications activities and the sales performance of Vodafone.

The study also made use of simple statistical tools such as tables, graphs, together with multiple regression analysis to determine the degree of variation between the dependent sales volume and independent variable communication tools.

The results indicated strong relationships between sales promotion, advertising budgets and total sales.

Effects of sales promotion on company performance of vodafone ghana

There was however an inverse relationship between TV advertisements and sales. In addition, a negative relationship was also found to exist between sponsorship budget and total sales.

The outcome indicates that Vodafone was not paying much attention to its total communication costs and the return on investment ROI on such expenditures.

SME,Corporate,Public,VGE Business Solutions at Vodafone Ghana

It is recommended therefore that management and other marketers in the industry regularly evaluate the marketing communications activities they engage in as this will inform them on how effective their communications activities are and what returns to expect on these marketing communications activities Topics: Business and Economics Publisher: Canadian Center of Science and Education Year:A telecom company faces challenges in: • Effective promotion planning • Accurate monitoring trade funds and promotion • Measuring the promotions effectiveness on sales Sales promotion is created to target all or some of the following groups: Sales Promotion in Telecom Industry of India 23 • .

The main objective of this study is to evaluate the effect of sales promotion on the volume of sales of Royco in Onitsha Urban city of Anambra State for the years and SME. From Finance to Retail, Vodafone is committed to seeing SMEs succeed and grow into larger business. Let us partner you with our products, services and expertise to see your business dreams become reality.

In this study, the researcher examined the impact of good customer service on the performance of Telecom, Companies in Ghana- a case study of Vodafone Ghana Limited.

Effects of sales promotion on company performance of vodafone ghana

The study concluded that customer service, satisfaction and customer retention have positive impact on performance of Telecom companies in Ghana. Marketers are therefore concerned about the coordination between communications and their sales and the expenses thereof.

This study sought to examine the relationships existing between marketing communications activities and the sales performance of Vodafone. Performance and Productivity A case study of United Bank Limited Peshawar City, KPK, Pakistan management system came into effect as a management reform to address and redress concerns, organizations had about performance (Sharif, ).

and knowledge to do the job and to gain promotion and advance career. In facilitating career.

The Effect of Marketing Communications on the Sales Performance of Ghana Telecom (Vodafone, Ghana)